About

Personal styling is not a profession I chose. It is a practice I discovered through years of observing the relationship between clothing and identity, between style and presence.

My approach to personal styling is informed by years of experience in fashion, image consulting, and wardrobe architecture. But more than experience, it is informed by a deep respect for authenticity, a commitment to coherence, a belief in the power of intentional choices.

I work with clients who understand that style is not about performance, but about presence. Who value quality over quantity, coherence over trends, authenticity over transformation. Who see their wardrobe as a tool for communication, not a collection of pieces.

My practice is based in London, but my approach is universal. Personal image clarity. Wardrobe intelligence. Visual coherence. These principles apply regardless of context, regardless of industry, regardless of personal style.

The Practice

Personal styling, image consulting, wardrobe strategy—these are not separate services. They are aspects of a single practice: helping clients achieve visual coherence through intentional choices.

Every client is different. Every approach is tailored. But the principles remain constant: clarity, coherence, authenticity.

The Philosophy

Style is not about following trends. It is about understanding the relationship between clothing and identity. It is about making choices that reflect who you are, who you want to be, how you want to be perceived.

This philosophy guides every consultation, every recommendation, every decision. It is the foundation of the practice.

Years of Refinement

Experience isn't measured in years alone, but in the depth of understanding. Understanding how fabric drapes, how color communicates, how silhouette shapes perception.

Every client teaches something new. Every consultation refines the approach. The practice evolves, but the commitment to authenticity remains constant.

This is not a profession learned from books. It's a craft honed through observation, refined through practice, perfected through genuine connection with each individual client.

The Approach

There's no template. No one-size-fits-all solution. Each consultation begins with listening—truly listening—to understand not just what you want, but who you are.

We explore your lifestyle, your professional context, your personal aspirations. We examine your existing wardrobe, identifying what works, what doesn't, what's missing.

Then we build. Not a collection of pieces, but a cohesive system. A wardrobe that functions, that communicates, that supports your authentic presence in the world.

If you share this philosophy, if you value clarity over transformation, coherence over trends, authenticity over performance, then we should have a conversation.

Begin Conversation